TAG Heuer - Watch

Sport Watches For Men and ladies, Diving, Aviation,and Race sport style
TAG Heuer is a Swiss watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH. The company motto is "Swiss Avant-Garde Since 1860".
The TAG Heuer company has its roots in 1860 when Edouard Heuer founded a watchmaking company in St-Imier, Switzerland, patenting his first chronograph in 1882. In 1887 Heuer patented an 'oscillating pinion' still used by major watchmakers for mechanical chronographs.
TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, acquired Heuer.
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In 1950s to the 1970s, Heuers were popular watches among automobile racers, both professionals and amateurs. Heuer was a leading producer of stopwatches and timing equipment, based on the volume of its sales, so it was only natural that racers, their crews and event sponsors began to wear Heuer's chronographs. Special versions of Heuer chronographs were produced with logos of the Indianapolis Motor Speedway, as well as the names or logos of racing teams or sponsors (for example, Shelby Cobra, MG and Champion Sparkplugs).

In 1962, Heuer became the first Swiss watchmaker in space. John Glenn wore a Heuer stopwatch when he piloted the Mercury Atlas 6 spacecraft on the first US manned space flight to orbit the earth. This stopwatch was the back-up clock for the mission and was started manually by Glenn 20 seconds into the flight. It is currently on display at the San Diego Air and Space Museum.

The Autavia chronograph was introduced in 1962 and featured a rotating bezel, marked in either hours, minutes, decimal minutes (1/100th minute increments) or with a tachymeter scale. All manual-wind Autavias from the 1960s had a black dial, with white registers. Early cases had a screw-back and later models (from and after 1968) had snap-backs. The "Autavia" name had previously been used on Heuer's dashboard timers.

The Carrera chronograph, designed by Jack Heuer, was introduced in 1963. The Carrera had a very simple design, with only the registers and applied markers on the dial. The fixed inner bezel is divided into 1/5 second increments. The 1960s Carreras were available with a variety of dials, including all-white, all-black, white registers on a black dial, and black registers on a black dial. A three-register, triple calendar version of the Carrera was introduced around 1968.

TAG Heuer is known for producing luxury timepieces.
The lines include Formula One, Aquaracer, Link, Carrera, Monaco and Grand Carrera. Most models feature quartz movements, water resistant cases and sapphire crystals.
Tag Heuer Watches, in keeping with its image as a luxury brand with an innovative spirit, has long standing links with the world of sport and Hollywood. Tag Heuer has been the official timekeeper of the three Summer Olympic Games of the 1920s, the Skiing World Championships, the Formula One World Championships and having developed a watch for the McLaren F1 team. The brand has also had a long list of sports and Hollywood ambassadors.

Some of the more recently announced models include the
Tag Heuer Monaco V4 (the movement of which is driven by belts rather than gears); the Tag Heuer Carrera Calibre 360 (the first mechanical wrist chronograph to measure and display time to 1/100th of a second) and the Monaco 69 (with both a digital chronograph accurate to a millisecond and a traditional mechanical movement, with a hinged mechanism allowing wearers to flip the watch between its two separate dials).


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