MIDO - Watches
Men & Women Watches
MIDO Watches Founded in Switzerland in 1918 by George Schaeren, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish "Yo mido", I measure.
Mido created one of the first self-winding (automatic) wristwatch in 1934 with the introduction of the Multifort. The Multifort was also noted for being shock resistant, water resistant and anti magnetic. In the 1940s Mido introduced the first center chronograph (a watch with all hands arranged in the center).
Today, Mido is a part of the Swatch Group, headquartered in Le Locle, Switzerland. The watches are sold through 1600 authorized retailers in 50 countries around the world.
MIDO Watches history:
In 1918 Mr. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co.
In 1920s, Mido produced a wide range of art-deco styled models as well as watches in unique and innovative shapes, such as jewellery items, or sport accessories.
In 1930s, Mido was asked to create watches styled after the car-coolers of Bugatti, Buick, Excelsior, Peugeot, and Chevrolet - the status symbols of those days.
in 1934 The launching of the MULTIFORT line marked another milestone in the history of Mido. It was the first anti-magnetic watch with a self-winding movement and built in water-and shock-resistance. The Multifort was the best selling Mido watch from the 1930s to the 1950s.
In 1954 Development of the POWERWIND winding system which increased running reserve and reliability by reducing the watch components from 16 to 7 piece.
In 1959 The Mido OCEAN STAR marked the introduction of the revolutionary single-shell case, eliminating any problem of water-resistance from the backside of the case. The combination of this technology with the AQUADURA crown sealing system, makes Mido watches withstand even the most severe conditions. Today, this tradition of OCEAN STAR continues to live on in the famous Commander Collection
1967 In the Spirit of Innovation, Mido broke yet another barrier by launching the smallest ladies automatic watch ever manufactured in an assembly line.
During the 1970′s, Mido was also spearheading the development and innovation of digital watches.
in 1981 World-Champion in Tennis - Björn Borg- became official spokes-person for Mido Swiss Watches.
in 1995 Release of two high-tech models:
WORLDTIMER was the first analog watch which indicated the local time-zone anywhere in the world instantly with almost play-like ease of use.
BODYGUARD acted as a personal security assistant by providing the user with an integrated security alarm (over 100 decibels).
In 2000 Mido strives to create automatic watches of TIMELESS VALUE.
In 2002 "Reflecting on Time" is no mere slogan at Mido – such reflections have played a vital role in the development of the latest Mido collection.
Inspired by one of the most impressive buildings of the Roman era, the Coliseum in Rome, Mido has developed its new All Dial watch line. A mark of true design .
in 2006 Mido launched its first Baroncelli model 30 years ago. To mark the occasion, the Swiss brand is now presenting a new collection which will perpetuate the spirit of the line. A pure classical interpretation, inspired by the sublime and timeless aesthetic of stringed instruments.
MIDO Watches Founded in Switzerland in 1918 by George Schaeren, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish "Yo mido", I measure.Mido created one of the first self-winding (automatic) wristwatch in 1934 with the introduction of the Multifort. The Multifort was also noted for being shock resistant, water resistant and anti magnetic. In the 1940s Mido introduced the first center chronograph (a watch with all hands arranged in the center).
Today, Mido is a part of the Swatch Group, headquartered in Le Locle, Switzerland. The watches are sold through 1600 authorized retailers in 50 countries around the world.
MIDO Watches history:
In 1918 Mr. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co.
In 1920s, Mido produced a wide range of art-deco styled models as well as watches in unique and innovative shapes, such as jewellery items, or sport accessories.
In 1930s, Mido was asked to create watches styled after the car-coolers of Bugatti, Buick, Excelsior, Peugeot, and Chevrolet - the status symbols of those days.
in 1934 The launching of the MULTIFORT line marked another milestone in the history of Mido. It was the first anti-magnetic watch with a self-winding movement and built in water-and shock-resistance. The Multifort was the best selling Mido watch from the 1930s to the 1950s.
In 1954 Development of the POWERWIND winding system which increased running reserve and reliability by reducing the watch components from 16 to 7 piece.
In 1959 The Mido OCEAN STAR marked the introduction of the revolutionary single-shell case, eliminating any problem of water-resistance from the backside of the case. The combination of this technology with the AQUADURA crown sealing system, makes Mido watches withstand even the most severe conditions. Today, this tradition of OCEAN STAR continues to live on in the famous Commander Collection
1967 In the Spirit of Innovation, Mido broke yet another barrier by launching the smallest ladies automatic watch ever manufactured in an assembly line.
During the 1970′s, Mido was also spearheading the development and innovation of digital watches.
in 1981 World-Champion in Tennis - Björn Borg- became official spokes-person for Mido Swiss Watches.
in 1995 Release of two high-tech models:
WORLDTIMER was the first analog watch which indicated the local time-zone anywhere in the world instantly with almost play-like ease of use.
BODYGUARD acted as a personal security assistant by providing the user with an integrated security alarm (over 100 decibels).
In 2000 Mido strives to create automatic watches of TIMELESS VALUE.
In 2002 "Reflecting on Time" is no mere slogan at Mido – such reflections have played a vital role in the development of the latest Mido collection.
Inspired by one of the most impressive buildings of the Roman era, the Coliseum in Rome, Mido has developed its new All Dial watch line. A mark of true design .
in 2006 Mido launched its first Baroncelli model 30 years ago. To mark the occasion, the Swiss brand is now presenting a new collection which will perpetuate the spirit of the line. A pure classical interpretation, inspired by the sublime and timeless aesthetic of stringed instruments.